We're not encouraging Matthew to watch television. We haven't bought kiddies DVD's and don't sit him down in front of the tele to keep him entertained. Even so - it appears that little Matthew is destined to become a tele-addict.

In the morning whilst feeding, I'll turn the TV on as a distraction for me, Matthew insists on watching whilst drinking from his bottle. If feeding, he'll take a spoonful, and then turn back to the TV whilst he eats it. When ready he'll turn back towards me for the next spoon. Whenever the music for the Simpsons (a favourite of mine) or Hollyoaks comes on - that's all he is interested in. He's also becoming a fan of the adverts.

Fortunately we can regain he's attention, but if he wants to watch something he is well equipped to let us know - usually by putting his hand over my mouth! Cheeky little so and so. Does make me wonder whether the TV stations invest money into researching sound/colour/image combinations that grab kids attention... Ohhh start the conspiricy theories.